Ross Attfield

Insurance Professional, Specialising in Trading & Pricing

Experienced pricing and trading professional with a strong background in the insurance industry, including senior leadership roles across trading, pricing, and account management. Proven ability to drive commercial performance, manage partner relationships, and optimise data-led strategies. Adept at stakeholder engagement and commercial negotiations, with a passion for growing insurance knowledge across product lines.

Download Printable Resume
Envelope Mobile-alt Linkedin

Working Experience

Somerset Bridge Insurance

Account Manager
02/2024 - Present

  • Responsible for strategic van account management and trading growth.
  • Lead onboarding and development of new partners.
  • Improve product ratings and performance.
  • Increase technical capabilities and operational effectiveness.

RAC

Head of Trading
01/2022 - 01/2024

  • Oversaw trading operations across three product lines.
  • Managed end-to-end account performance and key partner relationships.
  • Developed strategies to optimise sales conversion and market share.

Atlanta

Pricing Director
10/2019 - 01/2022

  • Led pricing strategy across Motor, Van, Bike & Home.
  • Worked across CDL, Open GI, and Acturis systems.
  • Delivered MI reporting and insights to insurers and PCWs.
  • Closed long-term agreements with key external partners.
  • Drove commercial growth through innovative pricing and positioning.

Complete Cover Group

Head of Group Pricing
Pricing for 01/2012 - 10/2019

  • Headed up internal underwriting with delegated authority.
  • Designed and implemented data-led pricing frameworks.
  • Built commercial plans aligned with marketing and acquisition goals.
  • Represented the business externally with insurers and stakeholders.
  • Conducted market analysis to explore growth opportunities.

Professional Skills

Insurance Product Strategy (Motor, Van, Telematics, Home, Bike)
100%
Partner Onboarding & Relationship Management
100%
Trading Performance & Market Competitiveness
100%
Data Analysis & Interpretation
100%
Pricing Strategy & Underwriting Oversight
100%
Commercial Negotiation
100%
SQL (Intermediate), Excel (Advanced), SaaS Exposure
100%
Stakeholder Management
100%

Certificates

Chartered Insurance Institute

Certificate in Insurance

  • IF1: Insurance, Legal and Regulatory
  • IF2: General Insurance Business
  • IF3: Underwriting Process

Interests

Innovation
Data & Analytics
Business Strategy Podcasts
Mentoring & Leadership
Tech Exploration
Speaking & Industry Events

Get In Touch

I’m a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content.

Email

jobs@rossattfield.com

Phone

07879365555

Scroll to Top